MARS - Game Factory
Founded in 2001 as a production house of ITV gaming channels.
The leading ITV gaming company in Israel with more then 300,000 subscribers.
Subsidiary of Pixel Technology Ltd. and ZOE Interactive Ltd.
Located in Tel Aviv, Israel
Channels on digital cable platforms and satellite platforms.
5 ITV channels:
GOGO – an All Family, an “on demand” subscription gaming channel.
GOGO-Club - multi-player subscription gaming channel.
Who Wants to be a Millionaire – ITV, 24/7 version of the popular game - show.
Game of the month – a pay per day channel.
PLAYBOY Games – an adult subscription gaming channel
- carried by all digital cables in Israel
- A subscription based interactive channel - 250,000 monthly subs
- Recent reports show that over 100,000 users play at least once a week.
- 25 games in rotation, 11 at any given time.
- Reached record numbers with 30% penetration over digital cables
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