The MTV Music Master has been launched Internationally on other MTV platforms including South Africa in 2017 and coming soon to Latin America in 2018
MTV Music Master increases the viewers’ engagement in television content by giving them an unprecedented level of interactivity. By interacting with television shows, viewers cease being viewers and start being active participators, making it far less likely that they’ll change the channel.
Technically, Music Master is an end-to-end white label system which controls an Off-Screen Device (OSD) from a TV show.
During a program, a trivia quiz or a poll appears on both the TV screen and the users’ tablet or smartphone. Their answers are revealed on the TV program, while the users get a personal score on their OSD. Users who “won” can be highlighted in the TV show itself.