Ananey Tech (Previously Mars Interactive) is a subsidiary of Ananey, which develops interactive products in the television domain that creatively utilizes Israel’s resources as a leading technological powerhouse, connecting gaming and programming. Ananey Tech specializes in creating view-enhancing technologies, for major markets, including the US, EU, and LATAM. As part of the Ananey’s leading Israeli media group, Ananey Tech not only has the technological skills to build applications, but also a comprehensive understanding of content needed to create the Extended TV experience, leading the market in the second-screen arena, content enhancement and gamification.